It is a well known fact that Costa Rican Coffee has shaped the culture and the economy of the country for as long as 200 years. The microclimates in Costa Rica which includes not too low and not too high coffee production lands have provide a perfect environment to produce VERY GOOD COFFEE. You can do your own research and find for yourself the Costa Rican long tradition of excellence in coffee (Read more: https://en.wikipedia.org/wiki/Coffee_production_in_Costa_Rica)
Another fact is that the majority of the coffee is sold in 69kg bags at prices that sometimes do not cover the production costs. All this to get to other countries and find that a cup of coffee is Euros 4 or more, and not strange to pay US$4 for a cup of coffee that you and I can improve ANY DAY.
This is a two stages strategy to start with Costa Rican Coffee in the highest value added presentations. Considering that I am based in Costa Rica, it gives me the ability to find the farmers of coffee (who do not get fair prices) and the roaster / packer that will help to put together the DON CHALO Coffee bags that I will mention below.